Families of competing soldiers will have reserved seating in the booth to view the competition. Donations will be accepted at the booth and used to create and send care packages to men and women serving overseas in active military duty through Give 2 The Troops, a nonprofit organization. In addition, fans also will have the opportunity to win prizes by competing in Guitar Hero contests, which will be ongoing in the AFI booth all weekend.
This is the second year AFI has served as the title partner for the Armed Forces Adventure Area, a festival designed specifically to celebrate military service. In addition to the Guitar Hero Challenge, the Adventure Area will feature booths from military branches and other corporate partners, along with military equipment and hardware on display. The festival is free of charge and will be located outside the main entrances of the Amon G. Carter stadium the day before the Bowl (December 30) from 3:00 – 8:00 p.m. and on game day, December 31, from 8:30 – 10:30 a.m. and 3:00 – 5:00 p.m. The Guitar Hero Challenge will be administered by Pro vs. GI Joe, a nonprofit organization that provides troops serving all over the world with opportunities to take on professional athletes or celebrities in heated head-to-head video game competitions—both online and in person.
About Armed Forces Insurance
AFI was founded in 1887 by military leaders with a single mission: to protect the people who protect our nation. The company provides premium quality, competitively-priced property and casualty insurance to military professionals throughout the United States and overseas. Headquartered in Leavenworth, Kansas, AFI understands that military members have unique circumstances and insurance needs, enabling the company to offer a level of personalized service that's unequaled in the industry. For more information, visit the Web site at www.afi.org or call 1-800-495-8234.
About the Bell Helicopter Armed Forces Bowl
The Bell Helicopter Armed Forces Bowl, owned and operated by ESPN Regional Television (ERT), will be televised live from Amon G. Carter Stadium on Thursday, December 31, at 11 a.m. (CST) on ESPN. The Bell Helicopter Armed Forces Bowl will feature schools from Conference USA and the Mountain West Conference.
Ticket prices for the Bell Helicopter Armed Forces Bowl are $50 for sideline seats, $40 for upper deck seats and $20 for end-zone tickets. Military veterans receive half off any $50 or $40 seat and active-duty personnel get in free via the Bell Helicopter Armed Forces Bowl corporate military ticket underwriting program. A portion of local ticket sales will go to designated military charities. Tickets for this year's game can be obtained by calling the Bell Helicopter Armed Forces Bowl office at 817-810-0012, or by going to the Web site for more information at www.ArmedForcesBowl.com.
About the Dallas Cowboys Cheerleaders
First recognized by their iconic name in 1972, the Dallas Cowboys Cheerleaders—a select group of 35 young American women who are selected each year by audition in the spring—perform precision dance routines at the Dallas Cowboys football games, as well as many charity performances, national television appearances, sponsored autograph sessions, cheer and dance camps for children, and other public appearances. The Dallas Cowboys Cheerleaders also entertain U.S. military troops throughout the world on USO Tours.
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LEAVENWORTH, Kan. (November 10, 2009)— Football fans at this year's Bell Helicopter Armed Forces Bowl will have the opportunity to cheer on their favorites when the Dallas Cowboys Cheerleaders take on active duty soldiers in Iraq via webcam in a “Guitar Hero” Challenge, courtesy of Armed Forces Insurance ( 